The brain is the most complex and most fascinating piece of equipment in the known universe. This three-pound jelly-like organ is responsible for our every thought, memory, emotion, action, and subjective experience, yet it is still shrouded in mystery. Demystifying the brain is the next frontier in scientific discovery. Neuroscientific discoveries have the potential to pioneer novel ways to treat mental disorders, help improve quality of life for many, revolutionize current computing technologies and even help us better understand what it is to be human. Who wouldn’t want to be part of this grand endeavor?